901 757-1999 hi@simplefocus.com

Memphis Web Design | Simple Focus: the Evolution of Experience

March 28, 2011

Simple Focus begins construction on expanded office space with an on-site usability testing lab to accommodate growth.

Simple Focus announced today the construction of new office space in historic Germantown, Tennessee, designed by architects LM architecture. The new space, which includes a state-of-the-art usability testing lab, will occupy the ground floor of Old Town Center Office Park in historic Old Germantown.

“Our new office and usability lab will give us more ways to serve new and existing clients,” says JD Graffam, Owner of Simple Focus. “This expansion and investment will help us provide superior design and user experience services to our clients in an environment that supports our capabilities.”

“The Simple Focus offices are designed to be a collaborative environment where ideas are exchanged openly,” says Tim McCullough, Principle at LM architecture. “The open floor plan, lounge area and translucent walls encourage the exchange of ideas, which will bring greater value to Simple Focus’ clients.”

Construction will be completed in May, and an open house will be held this summer, bringing together Simple Focus staff, clients, friends and neighbors to celebrate Simple Focus’ expanded office.