Memphis Web Design | Simple Focus: the Evolution of Experience

The keys to Bella Vita’s success are the craftsmanship that goes into our handmade products and our exceptional customer service—so selecting a web design firm that excels in not only design but user experience as well was a very important decision for us.

A couple years ago we decided we needed a web site that not only matched the look of our store better, but also one that would allow us to sell our products and make updates on our own.

By using their very thorough design process, Simple Focus took a product that’s very girly and made a great web site that attracts our target market, women. From several meetings Simple Focus was able to capture the look and feel, textures and colors. I love the design process, because it’s what I do every day.

The design team did a great job. They captured every essence of the store that they possible could — the handmade, the texture, the color. They were great to work with. They really listened to what I wanted as well as trying to translate it to the web.

The software is great. We’re able to go in and update any product or change any prices instantly. We can modify anything on the homepage that we want. If we do need help, Simple Focus is always there to help us with any changes we need to the site.

We know for a fact that people are looking at it every day and it’s bring people into our store every single day. It’s great, it’s bringing more than we even know.

Simple Focus, JD and his staff are helpful, very accommodating and always very professional. I highly recommend them ’ they’re wonderful.