"During our research process, we surveyed and interviewed more than 2400 boaters. It gave us a huge amount of insight into who DMM's customers are so that we could design sites that they would love to use.
By surveying users several times during the redesign process, we were able to validate our decisions with data every step of the way."
As part of our final deliverable, we created a documentation toolbox for each brand that includes voice and tone, content strategy, and guides to interactions for each site redesign.
After the moodboard workshops, we created several possible homepage designs, which were sent to Boat Trader users via survey for feedback. The knowledge we gained from the design research and moodboard workshop informed the final design.
The designs are reflective of our brands' voice and tone, and every design element is backed by data and feedback from our consumers.