HPPaper.com
HP Paper is one of International Paper's most recognizable brands, but their previous website didn't do a great job of communicating the value of the products it featured. International Paper came to us to transform the HP Paper website into a beautiful brand showcase.
International Paper asked us to redesign the site to increase customer awareness of their product line in conjunction with the launch of their packaging redesign. The site's design was based on HP's new photography-based branding, and used a dynamic homepage animation to feature the brand’s updated packaging.
And, because it can be hard for customers to know which paper is right for the job, we designed a slider that matches HP Papers to common printing needs.
We also re-architected the site based on a modular content strategy that gives International Paper’s content managers the flexibility they need to tell the HP Papers story.