Projects

ServiceMaster Customer Experience Strategy

ServiceMaster asked us to imagine the ideal customer experience for three of its leading brands: American Home Shield, Terminix and Merry Maids.

Interface examples from the CX strategy book.

We developed a strategy centered around using technology to connect customers, ServiceMaster brands, and service providers in order to create positive interactions between people, every step of the way.

Our final deliverable documented examples of “magic moments” - opportunities to reduce friction and create delightful experiences for customers, both online and off. We also included recommendations - and report cards - for measuring the initiative’s success.

Our work generated ideas and goals for improving ServiceMaster’s customer experience that the company can work towards over the next three to five years.

Client
ServiceMaster
Project Type
Strategy
Services
UI Design
Brand Strategy
UX Design
User Research
Examples from the CX strategy book.

Mobile interface examples and explanation.

CX strategy report cards.

Magic moments details from the CX book.

Client
ServiceMaster
Project Type
Strategy